One universal small business goal is to sell the business's products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something that solves a problem or that they can't refuse or find elsewhere. To this end, one of the smartest things a small business owner can do for his or her business is to take the time to develop a small business marketing plan that will set them apart from the competition.
What you ought to know is that majority of businesses today are yet to adopt postcard marketing. This may attributed to the failure of fully understanding the power of postcard marketing. Furthermore, majority of businesses are still stuck with traditional advertising channels like TV and radio.
Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc. I shared a bunch of creative content marketing ideas here, and Elisa recently rewrote the rules of content marketing for small businesses.